770 Broadway is a landmarked mixed-use commercial office building in

NoHo, Manhattan NoHo, short for North of Houston Street (as contrasted with SoHo), is a primarily residential neighborhood in Lower Manhattan in the New York City borough of Manhattan. It is bounded by Mercer Street to the west and the Bowery to the east, ...

, in Lower Manhattan,

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

, occupying an entire square block between 9th Street on the north, Fourth Avenue to the east, 8th Street to the south, and

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

to the west. The building is owned and managed by

Vornado Realty Trust Vornado Realty Trust is a real estate investment trust formed in Maryland in 1982, with its primary office in New York City. The company invests in office buildings and street retail in Manhattan. Investments Notable properties owned by the ...

. It was completed in 1907 and renovated in 2000 per a design by

Hugh Hardy Hugh Hardy (July 26, 1932 – March 17, 2017) was an American architect, known for designing and revitalizing theaters, performing arts venues, public spaces, and cultural facilities across the United States. ''The New Yorker'' writer Brendan ...

. Major tenants include

Wegmans Wegmans Food Markets, Inc. is a privately held American supermarket chain. It is headquartered in Gates, New York, and was founded in 1916 in Rochester. As of , Wegmans has 110 stores, mostly in the Northeastern and Mid-Atlantic regions. T ...

, with an ground floor retail store scheduled to open in 2023, Meta Platforms, which occupies and has sole roof access, and

Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Manage ...

, which occupies the fourth, fifth, sixth and ninth floors. The building has one of the largest property tax bills in commercial real estate: $19.6 million in 2022.

History

770 Broadway was built between 1903 and 1907 and was designed by

Daniel Burnham Daniel Hudson Burnham (September 4, 1846 – June 1, 1912) was an American architect and urban designer. A proponent of the '' Beaux-Arts'' movement, he may have been, "the most successful power broker the American architectural profession has ...

as an annex to the original

Wanamaker's John Wanamaker Department Store was one of the first department stores in the United States. Founded by John Wanamaker in Philadelphia, it was influential in the development of the retail industry including as the first store to use price tags. ...

department store in New York, which was across 9th Street to the north. The two buildings were connected by a sky bridge, dubbed the "Bridge of Progress", as well as a tunnel under 9th Street. The building originally included a central court and an auditorium with a pipe organ that hosted top musicians and orchestras, and was also an early television studio. In 1954, Wanamaker's closed as department stores expanded to the suburbs. The northern lot was sold in 1955. In 1956, a fire gutted the original

department store building while it was under demolition, injuring 77 people. The annex at 770 Broadway survived and was leased up; in 1958, the ground floor was leased to the

United States Army The United States Army (USA) is the land warfare, land military branch, service branch of the United States Armed Forces. It is one of the eight Uniformed services of the United States, U.S. uniformed services, and is designated as the Army o ...

in 1959, Manhattan Savings Bank leased space for a branch in the building. In November 1996,

Kmart Kmart Corporation ( , doing business as Kmart and stylized as kmart) is an American retail company that owns a chain of big box department stores. The company is headquartered in Hoffman Estates, Illinois, United States. The company was inc ...

opened a store in the ground floor retail space. In July 1998,

acquired the building for $149 million. In 2000, the building was renovated per a design by

. In 2007, AOL moved its headquarters to in the building. In 2016 and again in 2022, the building was refinanced, in both instances with a $700 million loan. In July 2021, the

store was closed and the space was leased to

, scheduled to open in 2023.

References

External links

* {{Broadway (Manhattan) 1907 establishments in New York City Astor Place Broadway (Manhattan) Commercial buildings completed in 1907 Office buildings in Manhattan Park Avenue